360° communication for a concierge/delivery startup

PasPas is a fast shop-to-door delivery service in Cebu City, Philippines. Text them anything you need, they'll find it and deliver it to your home or office. Named after the local term “paspas”, which means fast, it's your personal assistant, on-demand, always available.

We created for them a fresh, all inclusive, communication strategy; ranging from online to offline marketing, including:

  1. A website designed to engage users and measure commercial opportunities
  2. A social media campaign focused on Facebook
  3. Daily A/B ads testings online
  4. Email and affiliate marketing campaign
  5. Targeted SMS blasts
  6. Live mascot events with games and tryouts
  7. Flyers hand-out at strategic locations
  8. Hotel and business partnerships
  9. PR campaign
  10. And more...
  • November 29, 2015
  • Startup, Marketing, Branding
  • Concierge/Delivery Startup
  • getpaspas.com (retired)

Igniting the spark

From 0 to thousands of likes in a matter of hours, we leveraged the power of Social Medias to help launch PasPas.

Using an active approach, the targeted market was segmented and users engaged with regular posting of new online content and ads designed to generate buzz. Popular bloggers were approached to try out the service and share their experience, which in turn led to more interest in the service.

The Facebook ads campaign generated 30 000+ hits on the best days, and helped grow organically the startup's reach in the target market.

Electric Sheep Lightning Bolt